Comparisons · Sitebulb
SEO Auditor vs. Sitebulb
Sitebulb is a desktop SEO crawler renowned for excellent visualisations of internal linking and crawl issues. It starts at $35/month per user (cloud) or $13.50/month per machine (desktop). Here's the comparison.
Pricing at a glance
SEO Auditor
- Free$0 foreverUnlimited audits
Sitebulb
- Sitebulb Desktop$13.50 per machine / month
- Sitebulb Cloud$35 per user / month
- Cloud Plus$70 per user / month
Where each tool wins
Where SEO Auditor wins
- Free, browser-based — no install required, works on any device with a browser
- GEO/AEO checks built in (Sitebulb doesn't cover llms.txt or Island Test yet)
- Public shareable report URLs — anyone with the link can view
- Embeddable SVG badge for distribution
- Live streamed results vs. wait-for-crawl-to-finish UX
- Open source — every rule is auditable on GitHub
Where Sitebulb wins
- Better internal-link visualisation and graph traversal UI
- More mature crawl customisation and reporting templates
- Hint-based prioritisation engine refined over years of consulting feedback
- Direct integrations with Google Search Console and Analytics
- Side-by-side crawl comparison (track changes between audits)
- Project management features for ongoing client monitoring
When to pick which
Pick SEO Auditor when…
- You're doing a quick one-off audit and want it shareable
- You care about AI search readiness on top of classic SEO
- You're building in public and want an embeddable score badge
- You don't need recurring crawls — just an honest snapshot
Pick Sitebulb when…
- You're an agency monitoring 10+ client sites continuously
- You need rich visualisations to explain findings to non-technical stakeholders
- You want side-by-side crawl comparison to track SEO improvements over time
- You need integrations with the rest of the SEO data stack
Our honest recommendation
Use SEO Auditor for quick free audits and GEO depth. Use Sitebulb when you need recurring monitoring, richer internal-link visualisations, and are willing to pay per seat for an agency workflow.
Want to try Sitebulb? Visit Sitebulb ↗ (affiliate link — same price for you, helps keep this tool free).
Frequently asked
Why is Sitebulb a desktop app?
It uses your local CPU and RAM, which lets it crawl much larger sites than a free cloud service can. For 100k+ URL crawls, that architecture wins on cost. For 25-page audits, it's overkill.
Does Sitebulb do JSON-LD validation?
Yes, it parses JSON-LD blocks and checks for syntax errors. We go a step further with required and recommended field checks per schema.org type — the difference between "valid JSON" and "valid Google rich-result eligibility."
Can I share a Sitebulb report publicly?
You can export PDF reports. We give you a public URL that updates if you re-audit, plus an embeddable SVG badge — better for portfolios and READMEs.
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