← All checks

metadata · metadata.title.missing

Page is missing a <title> tag

Every page needs a unique, descriptive <title>. It is the strongest on-page ranking signal and the headline shown in search results.

Why it matters

Without a <title>, Google fabricates one — usually badly. Click-through rate drops, and you lose control of how your page appears in search.

Example fix

<title>Your unique, descriptive page title (50–60 chars)</title>

Authoritative reference

https://developers.google.com/search/docs/appearance/title-link

Run a full audit of your site

Free, no signup, no crawl cap. Check this and 40+ other factors across every public page.

Audit my site →

Related checks in metadata